A special lecture program was recently organized at RVS College of Engineering and Technology, jointly by the Departments of BBA and BCA, under the theme “Think Digital, Market Smart.” The event aimed to equip students with modern insights into the rapidly evolving world of digital marketing and business innovation.

The keynote speaker for the session was Mr. Partha Kabi, former Managing Director and Global Media Leader, who brought with him decades of industry experience and global perspectives. In his engaging address, Mr. Kabi spoke about the latest trends in digital marketing, highlighting emerging opportunities in the field. He shared valuable insights into branding strategies via social media, core marketing principles, effective communication techniques, and detection strategies relevant in today’s data-driven marketing environment.

The session proved to be an eye-opener for students aspiring to build careers in marketing, business, and technology. It encouraged them to think creatively and strategically in the digital landscape.

The program was expertly conducted by Dr. Subhash Adhikari, who ensured smooth coordination of the event. A formal vote of thanks was delivered by Dr. Rekha Tiwari, acknowledging the speaker’s contribution and the enthusiastic participation of students.

The initiative was widely appreciated by the college administration and student community, who praised the event for being informative, interactive, and highly enriching. It stands as another example of the institution’s commitment to providing students with exposure to real-world industry knowledge and thought leadership.

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